
I shouldn’t be too hard on it. After spending the last three weeks watching the astounding Deadwood, I immediately jumped in. No break. No breather. Just a whole set of new characters to grow attached to, and an old set to forget.
That said, judging by the first episode…
The problem lies with the crassness of the writing. It’s like a smart show for stupid people. A camp guy can’t speak without it being given an ironic reference to his hidden sexuality (HE’S GAY!). Someone else makes a sarcastic jibe about inventing a machine that can copy paper (THEY ARE REFERRING TO PHOTOCOPIERS!). And, my favourite, the Lucky Strike CEO coughs whilst claiming he’s smoked his harmless cigarettes all his life (THEY ACTUALLY ARE NOT HARMLESS!).
Aside from the bizarre – and needless – references to contemporary technology, it’s all justified somehow by claiming that People-Back-Then didn’t know better.
This is, quite frankly, a crock of shit. It rings completely hollow in Man Men, making the writers seem false as smug.
Certainly people were less prone to come out as gay, for example, but a camp man who has never had a girlfriend would certainly raise questions. And if anyone received medical advice against smoking, then witnessed a tobacco boss hawk up in a meeting, I’d guess they would at least think about quitting.
And yes, it does revel in its misogyny. The office workers are stepford wives, submitting to their ad men masters with glee. They might work to improve their lot within the system, but not one complains about it. Even behind closed doors, far away from the ears of men, they don’t make one complaint. Instead, they aspire – and encourage each other – to move the countryside and never work again.
It’s akin to making a TV show set in the Deep South, that focuses on black slaves being abused, whilst they tell their children that keeping their heads down and being nice to the white-folk is what’s best for them in the long run.
I end with a quote The Guardian:
“…Or is Mad Men’s success down to something more sinister? Does it tap into a nostalgia for a time when it was acceptable to be sexist, racist and the rest?”
I can’t think of one reason why that’s not true.





